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Choose Empowerment
Choose is a self-defense platform and methodology that empowers real people in real life situations.
Live with curiosity & confidence.
The Choose Methodology
Our self-defense methodology is rooted in deep respect for personal autonomy, a commitment to trauma awareness and healing, & an intersectional feminist approach to empowerment.
Physical empowerment
Simple, effective martial arts skills (no superhuman strength required) and game-based learning make safety accessible.
Assertive communication
Your voice is powerful. Boundary setting, self-expression, and the power of “no” form the core of our work.
Community support
Self-defense is collective. So is healing. We promote healthy connection in all our programming.
Awareness
Intuition is our first line of safety. Awareness is the foundation of confidence and freedom.
Play
Learning self-defense can be fun! Our classes are dynamic, engaging, and embodied.
Pleasure
“Find your no. Live your yes.” Self-defense is a path to healthy connection and, therefore, pleasure.
Get involved
We are currently accepting applications for self-defense instructors who wish to use the forthcoming Choose booking platform. We also welcome students to sign up for our newsletter to be the first to know when we launch our platform.
Choose for instructors
- Manage your self-defense and empowerment classes through a streamlined platform.
- Get marketing and business development resources tailored to your field.
- Join a community of passionate changemakers.
Choose for students
- Find and book empowerment self-defense classes near you.
- Join a supportive community.
- Exclusive access to online resources.
“Self-defense is about more than prevention. It is a daily practice that can guide us to greater freedom, pleasure and connection in every aspect of our life.”
Toby Israel
Founder & CEO, Choose Empowerment
Live Your Yes
Watch, Read, Listen
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Why I’m Embracing the Power of my Anger.
Lessons from a Goddess on the Power of Ugliness A former partner used to tell me that my anger—or more specifically, my bitch face—frightened him. It was thanks to him, thanks to the pyrotechnics of…
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Every Day — and March 8 — is a Good Day to Fight for Women’s Rights
It’s March 8, 2023. Between a “voice activation” exercise where we shout “no” at…
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why are women marching?
Why are these women shouting? Why are they so hysterical? Why so much noise…
Join the movement
Be the first to know as we launch our platform features and community.